How to Increase DA and PA of Website – In today's technology era, having a website or blog with high Domain Authority (DA) and Page Authority (PA) is very useful to make it easier for websites to appear on search engines, so they can get a lot of traffic. In addition, a high DA PA will also affect the ranking of the website.

In this article, we will provide some tips and tricks to increase the Domain Authority and Page Authority values on your website.

What is Domain Authority and Page Authority?

In the world of search engine optimization (SEO), Domain Authority (DA) is a key determinant of a website's performance. This indicator, developed by the famous company MOZ, is measured in a range of 1-100. The higher the number, the more likely the website will appear in search results and the better the ranking.

DA is not just a number, but a picture of the overall performance of the website. Websites with high DA have a greater chance of ranking high in search results, providing a significant advantage in the world of websites and blogging.

Difference Between DA and PA

Apart from DA, there is also Page Authority (PA), which measures the performance of specific pages on a website. Although similar to DA, PA provides a more specific focus on individual pages.

Knowing the PA value allows us to gain a deeper understanding of the performance of each page on the website. With an accurate comparison, evaluating high-performing and low-performing content becomes easier.

The main advantage of understanding PA is the ability to evaluate content. Thus, we can design a more targeted content development strategy, improving the performance and structure of each page.

Also Read: How to Get Approved by Google Adsense Quickly

How to Increase DA and PA

Moz once explained that the strategy to increase DA and PA is to maximize all aspects of SEO on the website, this includes many things such as backlinks, website appearance, keywords, link building, and others. So, to increase DA and PA requires a difficult struggle, therefore you must be patient because nothing is instant in the world of SEO.

However, don't worry buddy because we have summarized 5 key tips to increase DA and PA easily and quickly. Here below are the tips.

1. Create Internal Linking

It is important to create a good internal linking structure within your site. Use relevant anchor text to direct users to related pages. This not only helps increase PA, but also guides users to explore more content on your site.

In fact, you will also get double traffic because users visit other articles, so if your website uses Adsense you will get additional benefits.

2. Use High Quality Backlinks

Backlinks remain one of the strongest factors in determining the authority of a website. Get backlinks from high-quality and relevant sites for your website. Strive to collaborate with influencers or authoritative sites to improve your site's search engine rankings.

For example, such as do-follow backlinks, paid backlinks, backlinks from the highest domain (.edu, .gov, .org, etc.) social media backlinks, profile backlinks, and many more.

Also Read: How to Get High Quality Backlinks For Free

3. Page Speed ​​Optimization

Page speed plays an important role in user experience and search engine rankings. Make sure your site loads quickly by compressing images, using caching, and minimizing server calls. Fast page performance will support increased DA and PA.

Many users are impatient if they have to wait a long time to load a website, so they decide to leave and look for another website. As a result, you lose visitors and this is very detrimental.

4. Create High Quality Content

Content quality is the main foundation for increasing DA and PA. Make sure the content you produce is relevant, informative and provides added value to users. Use keywords wisely without overdoing it, so the content looks natural and valuable.

5. Make Sure The Website is Mobile-Friendly

Search engines such as Google, give more value to sites that are mobile friendly. By optimizing your website for mobile devices, you can improve your search rankings. This is because Google prioritizes good user experience, including when they access websites via mobile devices.

Be sure to test your site with a tool like Google Mobile-Friendly Test. This tool will give you an understanding of the extent to which your site is optimized for mobile devices. If there is a problem, the tool will also provide suggestions for improvement.


By implementing these strategies consistently, you can increase your website's DA and PA, and dominate Google search rankings. Remember that you should always understand and adapt to changes in search engine algorithms.

That's all the information and tutorials from us, hopefully it's useful and don't forget to share this article, so that other people can also get knowledge.